The online sales had been declining for some time before we at Markant advertising agency were put to the task of investigating what the reason for this decline could be.
One of the main reasons we believed was the design of the web-shop, which we believed could be optimized better, and in return would generate better sales.
I was put to the task of coming up with a more user-friendly design that in return would generate better sales. The design had to have a clear overview at all times so buying an item could be achieved with as minimal clicks as possible.
The design also would have to be fully thought through so that implementing future products would be no problem. As this was a relatively new shop, future products were to be expected.
And furthermore the design had to be relatively close to the existing design so that already existing customers would not get confused by a completely different look.
I picked the Google font Poppins as the main font.