I was put to the task of coming up with a more user-friendly design that in return would generate better sales.  The design had to have a clear overview at all times so buying an item could be achieved with as minimal clicks as possible.

The design also would have to be fully thought through so that implementing future products would be no problem. As this was a relatively new shop, future products were to be expected.

And furthermore the design had to be relatively close to the existing design  so that already existing customers would not get confused by a completely different look.