After my colour palette and my logo were ready, It was time for my font choices. As I was trying to portray a budget brand, the most logical choice was a non-serif font. As I picked the target-group to be students, I wanted a modern font. I went with Poppins, as It´s a modern font, but also a large font family. Which means I can variate between many different fontweights within the same font family. Which in return works great when applying to different products.