The primary challenge in this project was to seamlessly blend the rich cultural heritage and artistic legacy of H.C. Andersen with the contemporary world of craft beer. This demanded a harmonious fusion of tradition and modernity, as well as the ability to capture the essence of the modern site while appealing to a diverse audience of beer enthusiasts.

To address these challenges effectively, the project required a combination of creative vision, cultural sensitivity, extensive research, and a deep understanding of both historical and contemporary design principles. This case study will delve into each of these aspects to showcase how the design process navigated these complexities to produce a successful set of beer labels and associated promotional materials inspired by H.C. Andersen’s House.

Fusion of Tradition and Modernity: We achieved a harmonious blend of the historical and the contemporary by juxtaposing classic architectural elements of H.C. Andersen’s House with modern design elements. This juxtaposition allowed us to create visually striking labels that appealed to both tradition enthusiasts and the younger, craft beer demographic.

Cultural Sensitivity: Extensive research on H.C. Andersen’s life, works, and the cultural significance of his house ensured that the labels paid respectful homage to his legacy. The use of Danish folklore motifs and storytelling elements further connected the labels to Andersen’s literary world.

Regulatory Compliance: We collaborated with legal experts to ensure that all labeling adhered to Danish and international regulations for alcoholic beverages. This ensured that the labels were not only visually appealing but also legally compliant.

Visual Storytelling: The marketing video was designed to tell a captivating story about H.C. Andersen’s House and its connection to the beer. A combination of cinematic visuals, narration, and music was used to create an emotional connection with the audience.

Showcasing the Magic: To highlight the magical aspect, we included segments in the video showcasing the storytelling of  H.C. Andersen. This helped bridge the gap between the historical theme and the contemporary product.

Engaging Promotion: Social media platforms were leveraged for the video’s promotion. The video was tailored to the traditional 1920×1080 video format, but designed in a way that 1080×1080 showcases the video as well. This was in order to block out other material from the viewers feed, so all focus remains on the video.

Immersive Experience: The website was designed to immerse visitors in the world of H.C. Andersen’s House and the beer. Parallax scrolling was used to create a dynamic and visually captivating experience that mirrored the marketing video.

Responsive Design: Ensuring the website was responsive across devices and browsers was crucial to reach a wide audience. The design incorporated adaptive elements to maintain a seamless experience on both desktop and mobile platforms.

Integration with Other Materials: The website served as a hub for all promotional materials, linking to the beer labels, brochure, and marketing video. This ensured a consistent brand message and easy access to additional information.