In the ever-evolving world of graphic design, our team had the fantastic opportunity to collaborate with a dynamic group of developers and engineers who were part of various teams within a large organization. Our mission was clear: to craft a series of hoodies that would not only keep them cozy but also unite them under a common banner – the DX & Cloud foundation.

For my second approach to a new hoody design, I decided it was time to have a good look at the user of the hoody. The developer, an often misunderstood creature of habit, with a heavy coffee addiction, hiding behind a screen, and 0 people skills. After 8 months of being surrounded by these amazing creatures, I can tell you they are far from any of these things, and I wanted to put them center in the storytelling. 

Once that creative process is flowing, it is hard to stop that waterfall. I wanted a very colorful and fun approach as well. Lego is superfun, and colorful, so I needed to go all out with 1 design. I have chosen a traditional Lego color palette, based on the core colors. Red and yellow. Just like the logo. And a flat design approach is just awesome when it comes to people who work with digital design. It´s very versatile.